How I work

While I enjoy teaming up with product to solve for: user needs, design & engineering contraints and business trade-offs, my passion lies in influencing key decisions at the leadership level... And R&D, I LOVE R&D.

I conduct research for all stages of the product development process — from ‘blue sky’ explorative research to post-launch evaluative research. But I have to admit, generative research owns my heart.

My values

Big picture

I tend to have the most complete vision of the customer so it’s my responsibility to keep aerial & long-term views on the problems that we are solving. This means that even when I’m validating the usability of a feature, I will keep an eye on the general reception and impact. If it’s not resonating, I will shine a light on it.

Speak up

I’ve found that research shines when you bring your stakeholders and peers along for the journey, not just the final report. It allows for a more receptive audience, closer collaboration, and faster iterations. Ultimately leading to more data-driven, customer-centric decisions.

Lead

To effectively inform other disciplines, I often find my toe dipped in many departments: Design, Product, Engineering, Data Science, Marketing, Content Strategy, and Business. This horizontal knowledge allows me to feel comfortable at the steering wheel.